Thursday, March 29, 2012

Poster To See Leo Blue



This poster to is to advertise our artist ( Leo Blue) to the audience and to 
persuade the primary target audience to come with the free entry pass. This will allow the artist 
to be well known and start his journey in becoming famous and well know. I believe the 'Free Entry' is a good marketing technique in order to have more audience to come who can then spread the word about the artist and get to search him up. This would increase awareness of the artist and could be a selling point to get the consumers to invest in the album.

The location we have chosen is a well known location , being a school, we will be putting posters up around the school in way to get the message around. This makes it another marketing technique as it is a popular area to gather audience to attend and the more individuals attend the more the awareness of the artist being spread around.

I have used the original font at the top in bold to make it eye catching for the consumers attention to be focused on the poster. I have used a white font as it contrasts with background and makes the text come out more. 

I have also used the image of the artist so the audience can see the artist that they would be willing to go and watch him perform live. I believe that we have related our poster to others as it not different from others, specially posters from our genre. Using the star image to be the face of the poster has been seen done by many artist such as; ( Paolo Nutini, James Morrison, James Blunt etc.).

I believe that the poster is very unique, interesting and attention seeking and would be a great way to pitch our artist to the general public .

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